Optimize Your Website\u2019s Title<\/strong><\/h2>\nYour website\u2019s main title is an important piece of information about your business. It is used as part of Google\u2019s search algorithm, as well as other search engines, to rank websites. If your website\u2019s main title is boring, outdated, or too long, people will not be inclined to find out more. To optimize your title, be as specific as possible. Your main title should contain the name of your website, along with some keywords that describe your company, product, or service. As mentioned, the longer a title is, the less Google will consider it relevant. That\u2019s why you should keep the main title between 70 to 75 characters. Always use the proper keywords in your main title, so your website will rank higher in search engine results.<\/p>\n
Optimize Your Website\u2019s Meta Description<\/strong><\/h2>\nEach web page has a link to its description page. When you search for a keyword on a search engine, you will not see any meta descriptions on the website. Instead, you will see its description page. The meta description is essentially the description of the web page on a search engine. It helps the search engine to understand the content and provide more relevant search results. For example, you have a business page and you would like it to be linked to from your company\u2019s homepage. But since your homepage is not updated, you should provide a meta description to it to link it to your business page. Since you are the owner of your business, you should create a description that is relevant to your industry.<\/p>\n
Optimize Your Website\u2019s URL<\/strong><\/h2>\nThis is the most important part of on-page SEO. A good URL is an SEO goldmine. The URL is the destination point for users. Google has it in their manual, the URL should be relevant to your target keyword. For example, you could use 8to5Mac.com or MichaelLevenson.com for your URL. Most of the time you will want to use 301 redirects. Keep Your Search Engines Informed Google, Bing, and Yahoo always update their algorithm, which means you have to keep them informed about your new and improved website content. Each of these search engines has different methods of doing this. However, there are ways to monitor the effectiveness of your new SEO efforts. <\/p>\n