7+ years of hands-on experience
AI is changing
how customers
find you.
An assistant can research, compare, and shortlist businesses before a customer ever visits a website. Give it clear, credible information about yours.
Be ready for that research—with useful content, technical SEO, Google presence, and promotion backed by more than seven years of hands-on experience.
Founding rate for the first five client enrollments. Your website stays yours.
PAST + CURRENT PROJECT EXPERIENCEExplore the experience ↗
- Dr. Jeffrey Moore
- Dr. Paul Rothwell
- Wellness and Longevity
- Dr. Basel Hassoun
- Urology Surgeons of Oklahoma
- Dr. Celia Remy
- Elysian Plastic Surgery
- Total Healthcare Partners
- Off The Hook OKC
- Salazar Roofing
- Smooth Finish Roofing
- Billy Graham Evangelistic Association
- Will Graham Ministries
- Orthopedic Sports Medicine Norman
- Dr. Rupert Thomas
- Crossway Medical
- Dr. Virginia Vaughn
- Dr. Stuart Schrader
- No Pain OK
- Panera Bread — franchise project
- WingStop — franchise project
Selected past and current projects. Franchise projects were for individual locations.
The reason to act now
AI may compare you
before they call.
A customer can ask AI to research their options before opening a website. Clear services, locations, experience, and evidence help explain why your business may fit.
If your services and expertise are unclear, customers may shortlist someone else.
THE OPPORTUNITY YOU MAY NEVER SEEThe decision can happen
before you hear from them.
Prepare your business for that research ↗before you hear from them.
Give customers—and the systems helping them research—something useful to understand.
ILLUSTRATIVE SEARCH EXPERIENCEGoogle-style example
Who can repair my roof
in Oklahoma City?✳
in Oklahoma City?✳
A QUESTION BECOMES RESEARCHWhich business fits
Which business fits
what I need?
An assistant can look across websites, business details, reviews, and other sources.
Local business A
Clear services. Local details. Useful answers.
Another business
Missing service details make it harder to evaluate.
“Who should I contact?”Customer illustration
↗Illustrative layout and fictional business cards. Not a live Google result, ranking, or AI recommendation.
A connected process
Clearer content.
More ways to be discovered.
Every part has a job. The content explains your value. Search work supports discovery. Promotion adds exposure. Reporting shows what happened.
ONE CONNECTED APPROACHIllustrative discovery pathways
YOUR EXPERTISE↗
Clear answers.
Real experience.
What you do. Who you help.
Where you work. Why it matters.
Useful content＋Business facts
OUR FOLLOW-THROUGHMake the path
to your content clear.
to your content clear.
Custom discovery workflow
Indexing checks · Internal links
Technical oversight
Search
Useful pages for specific questions
Maps + local research
Consistent location and business details
AI-assisted research
Clear information about your expertise
THEN WE MEASUREPublished work＋Search activity＋Campaign delivery↗
These are possible research pathways, not promised placements. Search platforms decide what to crawl, index, rank, or cite.
Give people a reason
to choose you.
Turn your services, experience, and customer questions into useful pages and articles.
Clear services + useful answersHelp search engines
find the work.
Our custom indexing workflow and SEO plugin support page discovery, indexing checks, and technical follow-through.
Custom tools + indexing oversightGive your content
another way in.
My Online Billboard adds a managed display campaign for your approved website URL and primary market.
Owned promotion platformSee what shipped.
See what moved.
Review completed work, search performance, available website activity, and actual campaign delivery.
One clear monthly reportPublishing is the beginning.
A useful page still needs to be accessible and discoverable. We check its path into search, identify issues, and monitor the evidence—so the work continues after “publish.”
See the search approach ↗SEO + AI-ready content
Make your expertise
easy to understand.
When a customer asks AI for help choosing a business, vague service descriptions leave important questions unanswered.
Explain what you do, who you help, where you work, and the experience behind your business. Connect useful answers with accurate business details and relevant internal links.
Explore our AI search + SEO approach ↗THE SAME BUSINESS, EXPLAINED CLEARLYIllustrative content + search experience
roof repair Oklahoma City
EXAMPLE SERVICE PAGERoof repair in
Oklahoma City
What can be repaired.
How the inspection works.
The team and experience behind it.
Specific serviceReal service areaUseful answers
CUSTOMER ILLUSTRATION“Do they do
the work I need?”
the work I need?”
Your content should help them answer that.
LOCAL MAP ILLUSTRATION
MAPS-STYLE EXAMPLEServices + location.
Services + location.
One clear picture.
Accurate business details help people understand where you work and what you offer.
Fictional service-page, customer, and local-map illustrations. No live Google listing, customer identity, or ranking is depicted.
My Online Billboard · Built by us
More places to be seen.
More ways back to you.
Give useful content an audience beyond the people already searching for your name.
Our own promotion platform adds targeted display exposure across available websites, apps, and digital placements. Relevant visitors can discover your business and follow through to your approved page.
We track the campaign’s delivery and clicks, then review available website activity alongside your search performance. You see the work and the evidence in context.
Target your service marketPromote useful contentMeasure actual delivery
See how promotion supports your plan ↗OUR WEBSITE PROMOTION PLATFORMMY ONLINE
BILLBOARD↗
BILLBOARD↗
ILLUSTRATIVE CAMPAIGN PATH01 02
Websites + publisher inventory
↗Apps + digital placements
↗↓
YOUR USEFUL PAGEA new way to
discover your business.
↓discover your business.
Clear service information.
A relevant next step.
CAMPAIGN IMPRESSIONS＋CLICKS＋WEBSITE ACTIVITY
Illustrative campaign pathway. Available placements vary. Campaign activity is measured separately from organic rankings and AI citations.
We built a community, too
90K+ community
memberships.
Built by us.
We’ve grown business communities where owners connect, share what they do, and introduce their businesses to new audiences.
That gives us practical experience building an audience—and another resource to consider when your story and the community are a fit.
Displayed Facebook counts checked November 1, 2026. Memberships across two groups may overlap; they are not guaranteed campaign reach. Community promotion is scoped separately.
AN ACTUAL COMMUNITY WE MANAGE↗
Feedback on our promotion platform
Real recommendations.
Read the originals.
Original Facebook recommendation screenshots published on My Online Billboard, the promotion platform behind this part of our service.
Explore My Online Billboard reviews ↗
Individual customer experiences with My Online Billboard; results vary. Browse and enlarge the originals below.
Browse and enlarge the originals22 review screenshots＋
My Online BillboardFacebook recommendations
ORIGINAL SCREENSHOTS01of 22
Select a review to enlarge the original. Use the arrows to browse at your own pace.
A documented local search transformation
We helped turn a patchy local presence
into a #1 map result.
Two scans from one Oklahoma City healthcare project show how local visibility can differ from one neighborhood to the next.
20+Many sampled locations
Many sampled locations
ranked 20+.
A mixed grid, with stronger positions near the center.
Map scan from February 20, 2024.
81/81Sampled map points
Sampled map points
at #1.
For the query “neck surgeon OKC.”
Map detail from the historical August 8, 2026 report.
The earlier crop does not show its query or grid settings, so these are not a verified identical-settings comparison. The engagement combined content, local search, technical work, and promotion; the outcome cannot be attributed to one tactic. Historical results do not predict future rankings.
YOUR PARTNER BEHIND THE WORKDallas Slough
Founder · Marketer · Product builder
Explore Dallas’s story ↗7+ years in business
I build the tools.
I do the work.
You get a partner.
I’m Dallas Slough, the founder behind Partnership Web Apps, My Online Billboard, and Pair and Play.
For more than seven years, I’ve worked on the practical problem of helping businesses get noticed and explain their value. That work has led to websites, campaigns, custom tools, and software of my own.
Our resources also include PR network relationships and an owned 80K+ member business Facebook community. Relevant PR and community opportunities are scoped separately.
This partnership brings that experience into a focused monthly service for your business—with useful content, search oversight, website care, and promotion that keeps moving.
Personal accountability.Experience you can put to work.
Your next move
Be ready for
the next search.
Turn the changing search experience into a practical monthly plan: clearer content, stronger search foundations, a current Google presence, website care, and paid promotion.
One business. One supported website. One eligible Google profile. One primary service market.