As a start Up Business, it is always a challenge to come up with a consistent brand. But one of the best things you can do for your business is to establish the branding essentials for your business.

Branding can come in many shapes and sizes. For many businesses they might not bother with it. But that could be a huge mistake you are making for your business.

Here’s 5 essiential tips to establishing your brand.

Branding Essentials

1) Market Analysis

Know the market trends, competitors, and your target audience

2) Competitive Advantage

Decide on your unique value proposition. Ask what will make you stand out.

3) Brand Name

Choose a name that delivers your brand message, audience, and story.

4) Core Branding Assets

Create a logo that reflects your brand and form a design guideline for consistency.

5) Online Presence

Establish your voice online and deliver consistent communication.