Search engine optimization or SEO is the process of influencing the prominence of a website or a web page in a search engine results. Basically, search engine optimization is that process which gives a boost to your online content so that a search engine will display it as one of the top results. This will appear for searches of particular keywords.

In simple English, in reference to search engine optimization, there are three parties involved. The search engine, the searcher and then there’s you (the business). 

How Does SEO work?

If you have an article about an easy way to make homemade tacos from scratch, you will want the search engine to show it as a top result if anyone is looking for easy homemade tacos. In most cases the search engine is Google. 

Search engine optimization is that magic that you have to add in your article if you want Google to include your posts as one of the top results. Especially if someone is searching for that keyword.

Steps To Achieve Search Engine Optimization:

Following are the steps mentioned to provide you with a strategy for search engine optimization.

1.    Target market business analysis:

This includes the following substeps. Follow these are you are golden when it comes to search engine optimization;

Website Analysis: 

This refers to the analysis of meta-sets, visible text, keywords and code to determine how easily your website would be among the top searches at search engines. Meaning; what is the ratio of code to text on your page.

Primary Keyword Selection: 

The best way to select a good keyword is, to begin with, the question, ‘what would I type in Google to find a certain business or a page?’ After that ask your customers. This will help you get a better keyword. Make a list of all the targeted search words that are related to customers and the market.

2.    Keyword Research:

The keyword you select will influence how much traffic comes to your website. It is crucial that you choose an easy one.

Analysis Of Keywords: 

Starting from the selection of a desired keyword to further identifying a list of keywords or even phrases, such as “how to make”. Another thing to be kept in mind while selecting a keyword or a catchphrase is to have a look out for the competitive list and other relevant sources. You should know how many other websites are competing for each keyword or phrase.

Your Aims And Objectives: 

Do not be vague. Define your goals very clearly, especially in the beginning. This will assist you to measure your ROI. It is advised that you start simple, explain your goals but do not make the mistake of skipping this step.

3.    Content optimization:

The next thing of importance is the content you add on your website.

Page Titles

The best option is to pick a title that has the keyword in it. This will assist in making a page theme and will give the keywords you use a direction.

Placement Of Keywords And Phrases

One more thing you need to know is how to place the keywords and catchphrases. There should be at the very least one to three keywords on each page of your website

Partnership Web Apps take a unique approach in SEO and provides our customers the BEST outcome possible in the search engines! To accomplish this we do both ON PAGE and OFF PAGE Search Engine Optimization; with a focus on Local Search Engine Optimization.