Start Facebook Advertising Today In One Simple Guide

The marketing landscape is forever changing and everyday there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is Facebook advertising. Facebook Advertising campaigns are highly-focused and cost-effective marketing efforts that can help your business persuade interested customers to buy your products or services, as well as continually expand your market reach.

There are many reasons why prospective customers who check your products and services leave your website before making a purchase, including indecision, the desire to compare you to competitors, real life distractions such as phone calls or knocks on the door, wallet inconveniences, such as not finding their credit cards, and a thousand other reasons.

Install Your Facebook Pixel

The first step is to make sure you properly install your Facebook Pixel. In early 2017, Facebook replaced their old tracking and conversion pixels, so even if you’ve done this in the past, make sure you have the updated code. Without this pixel, you won’t be able to track who’s visiting your site and how they’re behaving. So, it will be impossible to retarget them. Then you’ll need to decide how you’re going to install the pixel on your site. Facebook currently integrates with BigCommerce, Google Tag Manager, Magento, Segment, Shopify, Wix, and WooCommerce. If you’re using any of these, simply select your platform and follow Facebook’s step-by-step instructions.

Prepare Your Audience

Once you have your pixel set up, head over to Facebook’s Ad Manager and create a custom audience to retarget. Then you will need create an audience based on your website. You will be able to target people based on how they interact with your website by visiting specific web page.

Create Your Campaign

Once you’ve set up your audience, you need to hit them with some targeted ads. It’s usually most effective to create specific ads based on specific products or categories. If you have a large catalog of products, you can set up specific retargeting campaigns for best sellers and more general ones for each category. Or check out Facebook Dynamic Ads, which can create automatic ads for all your products.

Define Who You Want To See Your Ads

After you’ve designed and targeted your ad, you need to define who wants to see your ads. The best option here is automatic placements. Facebook advertising will then start to optimize who they show your ads to base on who they predict will help you achieve this goal. Unless you have a good reason, you shouldn’t narrow the audience anymore. It’s already targeted based on customers who have shown interest.

Looking For Expert Help To Run Your Ads?

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Social Media Management is growing day after day because of the growing influence of sites like Twitter and Facebook. With folks turning to more and more social on the internet, it’s become abundantly easier to reach out into your target market. But as a savvy business owner. It’s not possibe to do everything by yourself, setting up and maintaining a successful online presence consumes time. From managing the daily content to watching interactions between fans and your business. To actively running advertising on your social network of choice. It’s understandable that many brands often feel overwhelmed with the hive of activity that is social media today. Luckily, there are tools as well as professionals out there that may be ready to grow your business.

Social Media Management

If your brand has just been inducted into the realm of social media. It is necessary to familiarize yourself with useful tools that will make the daily management of your social responsibilities run smoother. Scheduling tools are one amongst the highest ways in which several brands prefer to stay ahead within the game – by permitting brands to converse on a coherent and comprehensive social strategy in one sitting which may then be enforced over time.

Scheduling

The popularity of scheduling software means there are tons to decide on. The latest scheduling software has looked into planning triggered updates that are only fired off once the business reaches some sort of milestone. Facebook, however, has recently launched its own scheduling system that enables page administrators to do plenty of the work straight from their businesses fan page.

Many companies especially those with large followings. Will need to consider sharing the responsibilities of running their social presence with an agency that specializes in digital marketing. As mentioned above, social media has gone way beyond simply posting on your Facebook page every now and then. In the digital age, social media is a dynamic community of active users that need constant attention.

Customer Service

Social media is quickly turning into the center where most customers head to once they are in need of customer service, so turning a blind eye to your brand’s social media pages would not only be unadvised but probably detrimental.

By taking your social media management off your plate and allowing ‘someone’ to handle them instead. You free yourself to focus on just those roles that are the best use of your time and energy as the owner in your business. Of course the trick is to hire the proper person for the task. A skilled social media management company makes use of all the latest tools and skills to get your social media websites working for your company. The benefits of an honest social media media campaign include cultivating a good online name for your company, increasing web site traffic and ultimately increasing your company’s bottom line.

An Easier Way

If your business is looking to take social media off your plate or would like a professional to come in and analyze your social media to train your current in-house staff – Partnership Web Apps is here to help. We are up to date on the latest technology and filled with knowledge to help take your business to the next level. Contact us today!

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Using Artificial Intelligence Chat Bots For Lead Generation

Chat bots have developed and upgraded to make the most of our messenger platforms and social media. It has been able to provide vital customer performance and modernize the support roles for most businesses. Defined as an artificial intelligence model, a chat bot delivers a collaborative chat-based platform where customers can get information faster. These interactions range from straightforward questions to complex questions. Chats bot automatically relates with users, reply to their questions by providing solutions to the problems and guiding them through some specific business goals.

ChatBots 101

Chatbots allow business to have thousands of conversations at once, not to mention providing valuable customer insights. Chat bots act as instant support for customers. They help business to scale up their operations as they do not have limitations related to time and efficiency. They have actually helped several users overcome this pain point because they answer questions instantly, providing the value consumers seek from your brand experience. This has quickly made chat bots an important tool for lead generation, as they have been shown to remove friction along the customer journey and drive increased customer value.

Increase Your Conversions

Chatbots collect customer information like names, professions, and website or social network contact details to create customer profiles. In this way, the bot is used for both sales and marketing purposes. They keep existing customers engaged with interested brands and products with push notifications. Furthermore, they act as a bridge between brands and customers by providing 24/7 interaction. They communicate like a human being but reduce human error.

Chatbots can perform routine tasks simply to enhance customer service and also provide customers with complete product and service details. In this way, chat bots change the nature of marketing endeavors and form the customer service strategy. Chat bots can clearly understand issues and they instantly deliver these possible resolutions:

• Improved customer engagement – Chat bots can establish personalized customer interactions to provide them with credible shopping advice based on their purchase history and preferences.
• Marketing funnel guidance – Chat bots won’t keep customers waiting. They seamlessly guide them through every aspect of the sale, addressing each query as it arises.
• Relevant notifications – Chat bots are knowledgeable about predicting customer behavior. Because of this, they can push the appropriate notifications to the right people, every time.
• Broadened reach – Chat bots can reach out to several prospects through social media which no human could ever achieve.
• Heighten brand value – Chat bots can catch customer attention through historical interactions and gather and analyze customer feedback and data. This is then used to effectively communicate your brand to the right people in the best way.
• Better engagement – Chat bots send visual content and give information regarding discount offers, or product information to keep the customer interested. This boosts customer engagement.
• Personalized experience – It’s vital for any business to provide a personal experience to their consumers through any touch points. Chat bot helps businesses to increase sales by giving users more personalized satisfaction.

If you would like to learn more about how you can use Chatbots to help grow your business, Partnership Web Apps is one of Oklahoma’s first technology companies to not only offer Chatbots, but to also perfect and combine the AI Chatbot Technology with an Advanced Web App that has a proven process to help you gain more leads!

For more Information, please fill out the form below.

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Positive Customer Reviews

There are a lot of things that go into a customer’s thought process as to whether or not to make a purchase from your company. But the most often example is when someone asks around about your product or service then they check online about your company. Then depending on what they find, leads to the purchase or not. So you need to know what is out on the web and how you can create a positive customer reviews and experience.

The fact of the matter is, your company’s best marketers and sales reps aren’t your employees – they’re your existing customers. 

So, how do you get your customers to write the glowing reviews that help close deals? Here’s 3 Tips to help you gain more positive reviews!

1) Create different spaces to leave reviews.

Before potential customers even make it to your website to learn about your product, make sure they can learn about you no matter where they’re conducting online research about making a purchase. So Make sure you have some of the following (At least 2 of these have something for customers to review):

* Yelp

* Facebook

* Google

* Amazon

* Better Business Bureau

2. Ask Customers At The Start When They Are Most Likely To Review Your Product. Right From The Beginning.

Don’t email your customers to ask them to leave you a positive review on Yelp.

Instead, make sure your requests match up with the avenue where you want your customer to write a review right from the beginning.

3. Respond to every review — even negative ones. 

The fact of the matter is that nobody is perfect, and mistakes happen that often in times result in a customer leaving a negative review on your website, on Facebook, or on Yelp.

It is Important to respond.

When you get a one-star review, though, make sure to take the time to respond thoughtfully, without being defensive, to come to a resolution.

It’s the right thing to do if you work in customer service, and it could actually help your business in the long run.

Recap

If you are in business and aren’t doing these 3 strategies to grow your reviews, I recommend you start now and always remember to:

1) Be where your customers are seaching

2) Ask

3) Respond

Need Some Help in your business? Contact Us!

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