Google My Business Optimization
Google My Business is a free tool offered by Google. This assists business owners maintain and manage their online presence across the search engine. This even helps in growing portfolio of services. It even provides local brands with great exposure that they need to get their business running, since it helps in up keeping an online presence across various search engines.
Many experienced SEO professionals would advise you to start at the same place they did, by creating a Google my Business listing. This is the best way to achieve success in business through digital marketing.
Google my business Optimization – HOW TO:
This is no secret but those who know how to use SEO well will probably be hesitant sharing this with others. Search engine optimization is, without a doubt, the best strategy one could use to claim, verify and boost one’s local business through Google my business.
Once you are on google my business, your chances of becoming visible to a huge population become way more than if you are not. With Google my business, you increase your odds of turning up as one option in Google’s local pack, local finder, google maps and even in organic rankings usually.
How to verify Google my Business listing:
After you have submitted the information and your service area all that is left is to verify your listings. This is one of the most vital step for increasing the visibility and performance of your business listing. The easiest way to verify your listing is done by mail. This is done so you will receive all your business related mail at your business address by Google.
This will also assist Google to track any fake listings. In the end it will help people from being misdirected and will only increase the usefulness of google search engines. However, you must remember one thing that your business will not be displayed until your business has been verified. This is a good thing so as to avoid scams.
Steps to Google My Business optimization:
Following are the few steps to take to Google My Business optimization for your business.
Make sure the information you provide is accurate:
One important thing is to make sure that the information you have provided about your business is accurate. Not only that but it should be comprehensive and up-to-date as well. This is only to get verified faster. If the information you provide is out-dates or not accurate Google will not be verifying or displaying your business. Just mention;
Name
Address
Phone number
Website
Description
Category
Attributes
Ask and respond to reviews:
For local businesses especially, reviews are like oxygen. The better the reviews the more the sales. However, do not be discouraged by bad reviews, they might provide with good suggestions. One more thing to add is to ask for suggestions and try to incorporate them.
People now read reviews before trying out a new place. Simply ask your customers for reviews. Try to reply to the questions asked and to the reviews too for best results to Google My Business Optimization
Share posts about your business updates:
One thing that the new age of social networking has done for us is given small business a large platform to showcase their talents. So if you add a new dish to the menu of your restaurant, update it on Google. Highlight your new fall line collection with pictures of dresses. You need to focus on the content you create and show it to the internet.