Start Facebook Advertising Today In One Simple Guide
The marketing landscape is forever changing and everyday there is a new technique or tactic that you read about as the ‘it’ thing to do. Although this is not new, one marketing strategy business should definitely take a good look at is Facebook advertising. Facebook Advertising campaigns are highly-focused and cost-effective marketing efforts that can help your business persuade interested customers to buy your products or services, as well as continually expand your market reach.
There are many reasons why prospective customers who check your products and services leave your website before making a purchase, including indecision, the desire to compare you to competitors, real life distractions such as phone calls or knocks on the door, wallet inconveniences, such as not finding their credit cards, and a thousand other reasons.
Install Your Facebook Pixel
The first step is to make sure you properly install your Facebook Pixel. In early 2017, Facebook replaced their old tracking and conversion pixels, so even if you’ve done this in the past, make sure you have the updated code. Without this pixel, you won’t be able to track who’s visiting your site and how they’re behaving. So, it will be impossible to retarget them. Then you’ll need to decide how you’re going to install the pixel on your site. Facebook currently integrates with BigCommerce, Google Tag Manager, Magento, Segment, Shopify, Wix, and WooCommerce. If you’re using any of these, simply select your platform and follow Facebook’s step-by-step instructions.
Prepare Your Audience
Once you have your pixel set up, head over to Facebook’s Ad Manager and create a custom audience to retarget. Then you will need create an audience based on your website. You will be able to target people based on how they interact with your website by visiting specific web page.
Create Your Campaign
Once you’ve set up your audience, you need to hit them with some targeted ads. It’s usually most effective to create specific ads based on specific products or categories. If you have a large catalog of products, you can set up specific retargeting campaigns for best sellers and more general ones for each category. Or check out Facebook Dynamic Ads, which can create automatic ads for all your products.
Define Who You Want To See Your Ads
After you’ve designed and targeted your ad, you need to define who wants to see your ads. The best option here is automatic placements. Facebook advertising will then start to optimize who they show your ads to base on who they predict will help you achieve this goal. Unless you have a good reason, you shouldn’t narrow the audience anymore. It’s already targeted based on customers who have shown interest.
