On page SEO Tips
ON PAGE SEO
1. Title tags
The title tag tells search engines what the page is about and that the page on your web site has relevancy for that keyword or keyword phrase. Title tags ought to be distinctive for each page. In search results, search engines can highlight your keyword phrases if a user has looked for those terms. This will increase visibility and click-through rate.
Let’s say you’re making an attempt to rank for “Chicago internet Design”, your title tag might appear as if this:
Chicago internet design and Development | Orbit Media
Best practices for on page SEO: Avoid duplicate title tags
2. Meta descriptions
Meta descriptions, are not as vital in search engine rankings, but are still very important in obtaining users to click through from the search engine results page (SERP) to your web site. Meta descriptions ought to use keywords with wisdom, however additional significantly they ought to embrace a compelling description on that a user would wish to click on.
Much like title tags, the SERPs can highlight keywords that the user looked for, increasing the probability of the user clicking through to your web site.
Best practices for on page SEO: Write compelling meta descriptions
3. Content with targeted keyword phrases
Your content is the meat and potatoes of your web site. With all of the Google Panda updates, it’s very important that your content is exclusive and relevant. If you’ve got multiple pages with identical content (or if you have got your content on alternative people’s websites), {you can|you’ll|you may} run the chance of getting punished by Google and your search rankings will suffer.
We want to keep Google happy, thus keep your content distinctive.
Best practices for on page SEO: Create content that’s very relevant for that keyword phrase
4. Header tags and keyword phrases
A header tag, conjointly referred to as AN H1 tag, is much like the subject line of your website. you ought to only use your keyword phrase once within the H1 tag. this could be included on a page to that you’re making an attempt to drive distinctive traffic to. you’ll also use H2 tags (second header) if there are multiple sections.
Best Practices for on page SEO: Use your keyword phrase once in your H1 tag
5. Internal page linking with anchor text
Internal linking refers to a link on a page that points to a different page on the same web site. Internal linking is very important because it helps strengthen those keywords internally for those pages, it permits users (and computer program robots) to navigate through the web site, and it tells the search engines that the page has relevancy for that keyword phrase.
Best practices for on page SEO: When linking to a different page on the same website from inside your content, choose sensible keywords to use within the actual link. For example: “We supply a large range of internet style services,” instead of “Click here for our services.”
6. Image alt tags and filenames
An alt tag is basically the name of a picture. All pictures ought to use applicable alt tags. Not only are alt tags sensible for search engines; they’re also sensible for accessibility. If somebody is employing a screen reader, they’ll be able to hear what that image is.
You should try and embrace your keyword phrase within the name of your image, if possible, however don’t overdo it. Image filenames ought to even be SEO friendly. Image search is much more widely used than believed, thus traffic from there’s also valuable.
Best practices for on page SEO: Name all of your pictures in a way that describes what they are
7. create content straightforward to read
This is not an enormous factor in search engine rankings, however can facilitate your users easily scan your content and notice the keywords they’re trying to find. you must use bolding and bullet points to set apart words within the text, and this further tells the engines what’s vital on the page. Don’t go wild or you’ll find yourself cluttering up your page and intensifying the user.
Best practices for on page SEO: Paragraphs ought to be roughly 3 sentences long. very long sentences can lose the users’ attention
8. Meta keywords
Meta keywords used to be well-liked back in the day. However, these days Google (or any other search engine for that matter) doesn’t hold any weight to meta keywords, thus if you’d like, you can go ahead and skip this, but feel free to feature this if you think that it helps.
