How to Optimize Your Social Media Pages

Social media, more than ever before, has become a central marketing tool for most organizations. This is held by most industry players including customers and marketing experts to whom public relations and customer care is the key to organizational success. When you optimize your page, make sure all the different parts work together to get the best or optimal use of it. You may also optimize your social media page so that basic search engines like Google will pick it up and rank it higher.

With marketing and advertising platforms, there’s plenty of opportunities to reach millions of eyes through your social page. It offers a plethora of keywords, ad abstraction, demographic targeting, and contextual targeting. In much the same way that Google AdWords works, you can use SEO to promote your social media page. Since there are currently more than 50 million people using social networks today, the potential exposure is game changing. Here are the ways you can optimize your social media page:

Name Your Social Pages after Your Business or Keyword

First of all, your social media page is already making use of SEO content, even if you’re not aware of it. The next time you are on your social media page, take a look around, focusing on the sidebar links. You’ll notice that many of them pertain to the areas of interest that you’ve specified on your profile. So ensure that your social pages and their URL’s are named after your business or your favorite URL.

Fill Out As Much Information on Your Profile as Possible

After you have your names and URLs down, make sure you fill out all of the available information such as bio, location, mission, products, and so on. And be sure to add links to all of your other social pages to increase inbound links for each of them. Inbound links, or back links, help search engines understand the popularity of your social media page. The more back links, the higher your page will rank in search results. On your business’s Facebook page, list your Twitter, LinkedIn, YouTube and Flickr account to ensure that users know you are on those platforms and to increase your inbound links.

Update Your Pages with Relevant Content

The last step is to consistently update your pages with content that is relevant to your industry. Being creative, solid communication skills, and looking well rounded is one of the ways a company can optimize their social media page. Make sure you sound intelligent in your posts, not only what you post about, but also that you use proper grammar and spelling.

This means focus on positives like great accomplishments in your business. You can also create groups on Facebook. This will help with networking, but also shows your initiative and passion for your career. Think about, for example, the type of information that your target audience is seeking. If you run a diet blog, you could maintain a steady flow of recipes, baking tips, and local restaurant recommendations. It is likely that someone looking for diet tips may be interested in learning more about your blog. All of this information ultimately helps your social media pages rank higher in search results.