All There Is Know About Sales Funnels
Sales Funnel:
The concept of sales funnels is based on the notion that all customers go through similar phases when purchasing. Traditionally the first step of the sales funnel is awareness stage while post purchase evaluation is the last one. We at Partnership WebApps can help you create the best sales funnels for your business.
What Is A Sales Funnel?
Sales funnel is a visual or graphical representation of the prospect first contact with you until a completed purchase has happened. One thing to be kept in mind is that a sales funnel is directly connected to the customer journey phases. These phases can be divided into three different portions; top, middle and bottom.
A great sales funnel provides businesses with an understanding of what their potential customer’s thought process is, challenges they face and decisions making.
How It Relates To Your Business?
As mentioned before, a sales funnel is an ideal procedure that every customer has to go through as they make a decision to purchase to actually making a purchase. This means it refers to the transferof someone being a potential customer to actually becoming a customer.
4 Types Of People In Sales Funnel:
Even a basic sales funnel has four levels that they go through. The following are the levels;
Suspects: These are just random people who might be your customers or they might not be.
Prospects: These are those people who show more or less some interest in what your product is. These people have some curiosity about your product.
Leads: These are the people who are definitely interested in your products.
Customers: These are the lovely people who actually become a customer and actually make a purchase.
The major concern behind the categorizing of people is to clear down a large population of random people and getting to actual customers.
Managing sales processes and customers touch points leading towards purchasing. These have been divided into three stages. Following are the stages described.
1. Awareness and Discover:
The first step to anything is awareness of that specific thing. Similarly, when you put forward an offer or a product the customers are confused if they need it or not. They will research and learn about it. They might have many questions regarding it. So when they are finally able to verbalize their problem they need an authentic and trusted source to give them the right kind of information. This is the top of the sales funnel.
2. Research for solutions:
This is the middle of the sales funnel. This is the stage of sales funnel where those random people become acquaintances. Instead of being nameless contacts they have now shown interest in what you offer and are looking for proper solutions to the problems.
At this stage, your leads are diving deeper. They now understand what the main issue is and now they want to know all the possible solutions. So you need to be able to serve them well. This means they should get an in-depth guide, checklists, pros and cons lists and other insightful pieces of information.
3. Making the decision about the purchase:
The bottom of these stages is that your lead now has all the information. So they are not just making a purchase, they are actually making an educated decision regarding the purchase. In this stage, your leads are well informed about the problem and already know the best solution for it.