Google Adwords. Love It? Hate It? Learn!
Google AdWords is the platform which Google use to allow people to advertise their company, product or service on the Google website and Content Network. Setting up your Google AdWords Account is simply a matter of following a few easy steps. Once you are set up, you are able to start advertising on the biggest pay per click network in the world and have your ads seen by potentially thousands of new customers.
How To Set up Google Ads
The following step-by-step guide is aimed to help you create a very simple and basic AdWords account; which you can use to promote your business, gain visitors and potential increase sales:
- Visit Google and find the link that takes you to Advertising Programs. This will be listed at the bottom of the page.
- Click through to this link and follow the prompts. You will see the option of choosing your username and password. The set-up resembles that of signing up for an email account. So fill out all the necessary fields and then submit the form. These are the details that you will use in future for logging into your account so you should make a choice that is easy to remember but a safe password too.
- If you already have a Google email with Gmail, then you can even use this account to set up your Google AdWords account with.
- You will be asked to enter your credit card details at one point. This is for future billing purposes. Remember that Google AdWords is not free and that you have to pay per click on your advertisements. The credit card details you enter will be the account that will be billed for this.
Once this has been submitted, you can then start creating and uploading your ads. Keep in mind that your ads should be relevant and contain strong keyword phrases in order to guarantee the success of a campaign. You can research keyword phrases and their popularity as well as their cost per click by using Google AdWords Keyword Tool. This will give you all the vital information you will require in order to create advertisements with strong keyword relevance.
The Advertising Process For Google
Uploading your advertisement is not the final step in this marketing process. The most successful campaigns are those that are actively and properly managed. This is done by constantly monitoring, tracking and measuring results. Google AdWords offers this service as part of its package. You will be able to track how many people have clicked on your ad over a certain period of time as well as what cost that incurred. This information can help you refine your keyword phrases used, which in turn improves the overall relevance of your ad.
Always Monitor, Update and Refresh Your Google Ads
By keeping your ad relevant. You are granted more benefits from Google because these are the ads that are given preference over those that are not deemed relevant. Your ad will then rise in the ranks of search results, a reward that you won't even have to pay for! What this action does is also give the impression that the brand endorses you over your competitors, which will get the interest of potential customers much quicker than other ads screaming to be noticed.
Partnership Web Apps Marketing Suggestions
By following these steps, is only the beginning to advertising through Google. It takes a lot of time and work to really perfect your ads and start seeing a huge ROI but don't be discouraged! With enough time, you will start to understand your customer more and attract the right custer through Keyword research and other Google Advertising trends.
