When starting a Facebook buiness page, you quickly realize that there isn’t a user manual when you first sign up. So here’s 5 Do’s and Don’ts to operating your page.

Facebook Do’s

1) KEEP IT SHORT

Less words get more engagement, think of twitter.

2) POST FREQUENTLY

Keep your audience informed by posting photos, promotions and special offers. Also provide relevant links.

3) BE GENUINE

Connect with your user in a non-robotic way. Talk in a conversational way.

4) GET FEEDBACK

Listen to your users, it will help you develop new products and improve on the existing ones

5) RESPOND

Don’t get tired of answering questions and responding to feedback. Also, never forget to say thank you.

Facebook DON’TS

1) ALWAYS SELL

Use the 80/20 rule, 80% content, 20%product.

2) SPAM YOUR AUDIENCE

Don’t overpost and annoy your audience. Also avoid oversharing or ranting about employees or customers 

3) TALK POLITICS

You may lose potential customers whose opinions differ from yours.

4) GO DORMANT

Less posts, less value for future posts from fb’s algorithm. Users will also forget about you. 

5) IGNORE

Ignoring may only add fuel to the fire, respond with your email and settle the matter privately.

If you are on Facebook, It is imperative to follow these few Do’s and Don’ts to run a successful Facebook Page. What else would you like to add to this list?