LOCAL SEARCH ENGINE OPTIMIZATION
Local Search Engine Optimization is an emerging discipline that has a high demand in a growing market. Local SEO makes it possible for your web site to be ranked highly on local searches. Local Search Engine Optimization is vital for the companies that have a local presence than a worldwide one. If the business relies on the walk- in traffic instead of ordering on-line, definitely local SEO should be the first preference. Local Search Engine Optimization could be a technique through which webmasters try and build your web site reach the top of search engine results and if the business is in the hometown. It can do wonders for the success of a business.
A good business that has the intention to grow; knows the importance of reaching out to potential customer’s where they are and this is where local Search Engine Optimization comes into play. In as much as on-line transactions have taken over, it cannot be ignored that there are customers who want to come directly to your retail store or right into your physical establishment to get the merchandise and services they need. Below are easy-to-do; but extremely effective local Search Engine Optimization strategies to keep in mind to make your business visible on local searches:
Location as Keyword
The basics of Search Engine Optimization still apply, with a few adjustments. To attract customers in a certain geographical area, using the location as a keyword helps the most. Location added to Meta text, description, site content, blog post content and anywhere else keywords are used helps to narrow down the competition when searching for a specific product. Based on the area where a search takes place, regional businesses can show up if good local Search Engine Optimization is practiced.
Improve Your Page Titles
Page titles are the ones you’ll see on the browser when you’re accessing a particular page. SEO experts agree that this is one of the most important elements of Local Search Engine Optimization. Make your titles not just unique and attention grabbing but keyword-rich as well. Ensure that you use those exact terms that your potential clients are using each time they search for information relevant to the products or services that you sell.
Build Internal Links
Internal links or those that can be found inside your own website, matter to the eyes of the search engines. So, build a few links that are relevant pages to your home page using anchor texts. Then, create a site map that search spiders can use to crawl your site.
Provide Your Contact Information
People who are searching for local businesses are actually using the name of their city, state, and sometimes, their zip code. So, as much as possible, provide your contact info on each of your pages to make your site much easier to find online.
Article Marketing
Content marketing and link building are great ways to boost your page ranking. You can do these by simply writing and publishing several articles on directories. The key here is providing your audience with great information and using anchor texts on your resource box.
Use Social Networking Sites
One of the best ways to get the word out about your business is through social media networks. Create interesting videos on YouTube, build your fan page on Facebook, and reach out to your target audience through Twitter. Also, use these sites to build more quality one-way links for your website.
